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How to Set-up a Facebook Page for Your Church or Organization

How to Set-up a Facebook Page for Your Church or Organization
If you do not yet have a Facebook page for your church, business or organization then wait no longer. You can set-up a Facebook page quickly and easily in just a few minutes! All you need is a personal Facebook profile to set-up a Facebook Page for FREE. A friend asked me to help their church set-up a Facebook page and I thought it would be a good idea to do a quick screen capture so you can see just how easy the process is. (Please ignore the background noises in the audio. I borrowed a faulty mic and there are no retakes when setting up a live Facebook page…) Why have a Facebook page for your...
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Pastors, Authors, Leaders – Increase your Influence with LinkedIn!

Pastors, Authors, Leaders – Increase your Influence with LinkedIn!
Whether you are a pastor, author, business leader or professional, you need to have great influence to accomplish great things. Influence is built over time by networking, serving and giving yourself away for the good of others. When you help someone, you influence their life and they in-turn give you permission to influence them even more going forward. This is why it has been said that “Leadership is Influence.” If you want to be a leader, you must first become an influencer. The internet allows us to network and influence like never before. There are many opportunities and platforms...
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The Secrets to Becoming an Influencer in Your World

The Secrets to Becoming an Influencer in Your World
“Influence is moving from your best to the best of others.” I do not remember where I read the quote above but I did write it down because it is the essence of influence and it is not easily reached. Life is a journey not a destination and I’ve been on the path to growing my influence for years. I think the Christian word equivalent would be “Discipleship”. Influence, Discipleship, leadership, or however you word it, we should always be striving to make a positive difference in the lives of others. When I was a young man, people poured into my life and it has helped me to go...
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Are You Following Me? Best Twitter Tips for Followers & Following

Are You Following Me?  Best Twitter Tips for Followers & Following
Doing the Happy Dance! There’s just something exciting about opening up your Twitter profile and seeing a message that you have a new follower! Knowing that someone new really appreciates your witty-Tweets, you do your little happy dance, when it suddenly occurs to you that they might want a follow back. And thus the question: To-Follow or Not-To-Follow? Twitter Etiquette On Following and Followers To take the weight off your shoulders, you are under no obligation to follow back. In fact, if you follow people blindly, you run the risk of looking like a ‘bot’ or spammer. The general rule is that...
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Fast Facts: Which Social Networks Are Most Loved? (Infographic)

Fast Facts: Which Social Networks Are Most Loved? (Infographic)
Did you know… the highest percent of social networking is done in bed? Yes 44%. Second to that is on the job 34%. Do you know… of active internet users, what percentage of women and men are engaged in social networking? 74% of women and 70% of men. Wow, that’s a lot! Do you know why this is important to your church? If you want to touch people’s lives you have to know where they are. When you think about fishing (Jesus said we are fishers of men) one thing is certain. You do not want to fish in a pond that has no fish! Facebook, Twitter, Youtube and LinkedIn are all big ponds...
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Social Media Usage: Who, What and How Much? Infographic

Social Media Usage: Who, What and How Much? Infographic
At a recent web training seminar I was asked about social networking demographics. I did not have any good numbers with me at the time, so I promised to find some and share them here. This is important because if you know where people are on social media by age, gender, income, etc., you can do a better job targeting the audience you want to reach. Disclaimer: Web demographics are only as good as the source. If you go to Google, guess who will have great numbers? Google+. If you go to facebook, twitter and so on, they will be tooting their own horn. So I tried to find a legitimate organization and a...
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FREE & Easy Web Tool to Boost Easter Church Attendance!

FREE & Easy Web Tool to Boost Easter Church Attendance!
Did you know that Easter Sunday is a traditional holiday where many Americans are willing to include church attendance in their celebrations? I believe Easter Sunday is the best time to invite a friend or neighbor to church.  A 2010 study by the Barna Group revealed that most Americans described Easter as a religious celebration and therefore are open to the idea of church attendance. (full Barna article: http://bit.ly/1i2eaaZ) The study also revealed that church attenders have a desire to invite people to their church but often simply do not follow through. The Barna researcher who directed the...
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6 Reasons for A ‘Web First’ Church Influence Strategy

6 Reasons for A ‘Web First’ Church Influence Strategy
What Is A Church Influence Strategy? It is Great Commission thinking. It is about being strategic to increase the influence of your church in the world. In a day where Christianity seems to be dwindling in the market place — Churches, Ministries and Non-profits alike would greatly benefit by developing a ‘Web First’ influence strategy. Here are six very good reasons why: 1. First Time Guests First visits happen online. There was a time when first time guests pulled into your parking lot, entered your Welcome Center and was greeted by a smiling face and friendly hello. Today, it is...
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What Social Networks Should You Use in 2014? [Infographic]

What Social Networks Should You Use in 2014? [Infographic]
At the beginning of 2014 there is an important milestone on the horizon. In February, Facebook will turn 10 years old!  But many churches and ministries have yet to tap into the power of Social Networking. Consider these realities: •    YouTube reaches more US adults aged 18-34 than any cable network. •    There are over 5.7 billion users on the world’s top 21 social networks. •    China has 3 of the world’s largest social networks. The world is online and Jesus commanded that we take the Gospel to the ends of it. With social networking, the ends of the earth are much closer than...
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Case Study: Test Your Christmas Spirit

Case Study: Test Your Christmas Spirit
Working at Georgia Baptist Convention, we are dedicated to creating opportunities to build our online audience and connect them to Georgia Baptist churches. This year, leading up to Christmas, we have come up with a very fun way to promote our brand and our churches. We have launched a new website, TestYourChristmasSpirit.com, that invites people to test their Christmas Spirit by completing any one of four different quizzes. Each quiz consists of ten multiple choice questions. Based on how many you get right, you are designated as one of five popular Christmas characters: Once you complete the quiz,...
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