How Landing Pages Market Your Church and Grow Your Audience

How Landing Pages Market Your Church and Grow Your Audience
What Exactly Is A Landing Page? Think of it as an online flyer. It is typically a single web page with a very clear product offering and call-to-action for that product. Here is a quick crash course in great landing pages. Simply click on the three examples: > Industrial Strength Marketing > Landing Page Conversion Course > PeaPod Clear Products, clear offers, and clear call-to-action. Simple right? How Can A Church Market and Build An Audience with Landing Pages? Another name used for landing pages is “Squeeze Page”. The page is designed to squeeze the viewer into a conversion...
read more

Fast Facts: Which Social Networks Are Most Loved? (Infographic)

Fast Facts: Which Social Networks Are Most Loved? (Infographic)
Did you know… the highest percent of social networking is done in bed? Yes 44%. Second to that is on the job 34%. Do you know… of active internet users, what percentage of women and men are engaged in social networking? 74% of women and 70% of men. Wow, that’s a lot! Do you know why this is important to your church? If you want to touch people’s lives you have to know where they are. When you think about fishing (Jesus said we are fishers of men) one thing is certain. You do not want to fish in a pond that has no fish! Facebook, Twitter, Youtube and LinkedIn are all big ponds...
read more

Social Media Usage: Who, What and How Much? Infographic

Social Media Usage: Who, What and How Much? Infographic
At a recent web training seminar I was asked about social networking demographics. I did not have any good numbers with me at the time, so I promised to find some and share them here. This is important because if you know where people are on social media by age, gender, income, etc., you can do a better job targeting the audience you want to reach. Disclaimer: Web demographics are only as good as the source. If you go to Google, guess who will have great numbers? Google+. If you go to facebook, twitter and so on, they will be tooting their own horn. So I tried to find a legitimate organization and a...
read more

How New Browser Stats Impact Your Web Site! Chrome, Firefox, IE, Safari

How New Browser Stats Impact Your Web Site! Chrome, Firefox, IE, Safari
You woke up this morning to a Chrome world! That’s right, a browser that has only been around for five years is in sole possession of the top browser spot with 55%. Chrome has more market share than all other browsers combined. Look at these stats from w3schools.com: This is Very Important for Your Web Site If you manage a web site, the first browser you need to view it on is Google Chrome. It must be right there because the majority of visitors very likely use chrome. Hopefully your web site views correctly on all browsers but that may not be the case. This is why it’s important to look...
read more

What Social Networks Should You Use in 2014? [Infographic]

What Social Networks Should You Use in 2014? [Infographic]
At the beginning of 2014 there is an important milestone on the horizon. In February, Facebook will turn 10 years old!  But many churches and ministries have yet to tap into the power of Social Networking. Consider these realities: •    YouTube reaches more US adults aged 18-34 than any cable network. •    There are over 5.7 billion users on the world’s top 21 social networks. •    China has 3 of the world’s largest social networks. The world is online and Jesus commanded that we take the Gospel to the ends of it. With social networking, the ends of the earth are much closer than...
read more

The Ultimate Social Media Networks Image Sizing Chart (infographic)

The Ultimate Social Media Networks Image Sizing Chart (infographic)
One of the most important marketing upgrades to accomplish on each of your social networks will be to create a consistent look for banners, profile images and icons. This is easier said than done because every social network has it’s own specific sizes for these all important items. Thankfully LunaMetrics has come to the rescue by creating “The Ultimate Complete Final Social Media Sizing Cheat Sheet” infographic. This is the most current and complete resource I have found for Facebook, Twitter, Google+, LinkedIn, Youtube and Pinterest. It goes way beyond just the banner and profile...
read more

Mobile Site -vs- Mobile App: Which is Best?

Mobile Site -vs- Mobile App: Which is Best?
IMPORTANT: If your web presence is not friendly to mobile devices, you will soon find yourself obsolete. How Mobile Friendly Is Your Site? Here is an Easy Test… open your web site on a smart phone and tablet. How does it look? Do you have to pinch or scroll left to right? Does your home page look very small and hard to read? If so, then you are not mobile friendly. How to Become Mobile Friendly You need to begin today deciding your best plan for becoming mobile accessible. There are basically two primary choices. A mobile responsive web site or a mobile app. You may even consider having both. How...
read more

Business Trends, Sewer Lines & Church Growth (Infographic)

Business Trends, Sewer Lines & Church Growth (Infographic)
I remember years ago having lunch with one of my mentors who asked, “Barry, do you know how to find a good place to start a church?” [me] “Uh, ummm…” “Sewer pipelines!” He proudly proclaimed. [me] “Huh?” Returning to his office, he showed me a county map where he had marked in all the proposed sewer pipeline projects. He explained that wherever sewer lines are going, growth is heading and that is where we need to plant churches. A revelation from sewer lines is a bit odd but the lesson was clear. If we watch for business and industry trends we might...
read more

What Churches Say They are Doing with Social Media

What Churches Say They are Doing with Social Media
Ever wonder what other churches and religious organizations are doing with social media? I want to share with you an infographic that got 3.5K shares on Mashable.com which tells me it is definitely of interest to the religious community. Here’s why… Communication between religious organizations and their followers has blossomed on social media. Many churches have turned to social networks to increase their outreach to spread their teachings. Buzzplant, a Christian-based digital advertising agency, surveyed churches to see how they’re using social media within their organization. More than...
read more

What’s the Difference Between WordPress Posts and Pages?

What’s the Difference Between WordPress Posts and Pages?
When you start writing in WordPress you basically have two options. You can create a “Post” or a “Page”. The editors look almost identical and it does often cause people to ask, “What’s the difference?” Well, Tracey Holinka of Chaos To Clarity™ comes to the rescue with an infographic that answers with clarity. The bottom line is “Posts” are intended to draw attention, while “Pages” provide information. Please take a look at the following inforgraphic and if you still have a question or want to add your thoughts, please do so in the...
read more

« Previous Entries