How Landing Pages Market Your Church and Grow Your Audience

How Landing Pages Market Your Church and Grow Your Audience
What Exactly Is A Landing Page? Think of it as an online flyer. It is typically a single web page with a very clear product offering and call-to-action for that product. Here is a quick crash course in great landing pages. Simply click on the three examples: > Industrial Strength Marketing > Landing Page Conversion Course > PeaPod Clear Products, clear offers, and clear call-to-action. Simple right? How Can A Church Market and Build An Audience with Landing Pages? Another name used for landing pages is “Squeeze Page”. The page is designed to squeeze the viewer into a conversion...
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Now it’s official: Google favors mobile-friendly sites!

Now it’s official: Google favors mobile-friendly sites!
For years Google has been pushing for web sites to become “mobile-friendly” because that is where search growth is coming from. People are searching from their mobile devices now more than ever before, while desktop searches are dropping off. Now it’s official. On April 21, 2015 Google released it’s latest formula that will favor mobile-friendly sites. Basically what this means is, when a search in performed from a mobile device, Google will index results with mobile friendly sites first in line. This will not affect searches on desktop or laptop computers, but don’t...
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Two Simple Steps to Quick and Easy Websites for Churches!

Two Simple Steps to Quick and Easy Websites for Churches!
WebReadyChurch is expanding! After 2+ years of supporting churches with our blog and training events, this latest offering is in direct response to our number one request, “How can I get a simple and inexpensive church web site up and running when I don’t know anything about the web?” Introducing WebReadyChurch.net Ordering A Web Site for Your Church Is Easy: 1. Select A Theme > Click for live demos 2. Complete the Request Form Only $595.00 includes: set-up, domain name, design and the first year of hosting. Then only $10 per month for domain renewal and yearly hosting after the...
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TOP 6 FREEBIE SITES for Design: Photos, Graphics, Fonts and More!

TOP 6 FREEBIE SITES for Design: Photos, Graphics, Fonts and More!
More that ever the web is becoming visually driven by rich photos, videos and graphics. Think of the popularity of sites like Pinterest and Instagram that are built on images, while Facebook and Twitter are both emphasizing images more and more. Also, you’ve probably noticed a recent trend where web sites are using images as entire backgrounds and enhanced content. Quality photos, graphics and fonts can get expensive unless you know where to go and find top quality for FREE! Most everyday I find myself searching for that just right image, graphic or font to creativity express my thoughts and grab...
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Easy Tool Shows How Your Site Looks on Different Devices!

Easy Tool Shows How Your Site Looks on Different Devices!
Phones, Tablets, Laptops, Desktops — Does your site look good on them all? Here is a FREE tester to view your web site across multiple devices and it is a simple drag-and-drop function to use! Viewpoint Resizer is a responsive design testing tool that works great. Here are the steps: 1. Click this link to open Viewpoint Resizer 2. Drag the “Click or Bookmark” button to your browser toolbar (hint: watch animation on the home page). 3. Now open the web site you want to test. 4. Once the site is loaded, click on the “Resizer” bookmark on your browser toolbar. Following these...
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Case Study: Extreme Makeover for Georgia Baptist Convention

Case Study: Extreme Makeover for Georgia Baptist Convention
What Do You Do with an Over-grown Pet Alligator? It was once a fad among New Yorkers vacationing in Florida to bring back baby alligators for their children to raise as pets. These infant gators eventually grew up and outlived their cuteness, sad to say, at which point their desperate owners flushed them down the toilet to get rid of them. (I realize this could simply be an urban legend, but it does make for a great illustration…) A web site can be like that gator. It starts out cute enough, but over time, as people keep feeding it more and more content, the web site becomes way bigger than you...
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Mobile Site -vs- Mobile App: Which is Best?

Mobile Site -vs- Mobile App: Which is Best?
IMPORTANT: If your web presence is not friendly to mobile devices, you will soon find yourself obsolete. How Mobile Friendly Is Your Site? Here is an Easy Test… open your web site on a smart phone and tablet. How does it look? Do you have to pinch or scroll left to right? Does your home page look very small and hard to read? If so, then you are not mobile friendly. How to Become Mobile Friendly You need to begin today deciding your best plan for becoming mobile accessible. There are basically two primary choices. A mobile responsive web site or a mobile app. You may even consider having both. How...
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Content Is King, Design Is Queen, Navigation Is Everything

Content Is King, Design Is Queen, Navigation Is Everything
Every heard the phrase, “Content is King”? Well it is, so if you do not have the right content your web presence will not matter much. Here are two posts that talk about what content a church should have on their web site: #1 Reason for A Church Web Site? Visitors! Why Your Church Needs A Website Visual Design is Queen! You may have all the right content in place but if you do not have an inviting and attractive visual design people may not stay around long enough to appreciate your content. The challenge of the web is that it is constantly changing. What was the perfect design for your...
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40 Great Church Websites of 2013

40 Great Church Websites of 2013
I love the tag line found on http://churchrelevance.com > “True relevance is understanding culture and responding to hurts and needs with the gospel, sacrificial love, and selfless ministering.” I also love the blog post a friend shared with me this morning from Church Relevance. I have repeated their title for this post and give them full credit for an outstanding list of great church web sites for all of us to learn from. In reviewing the web site examples, the most interesting thing I find is that some of the web sites are longer and more image driven. Web norm continues to move...
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Amazing FREE Tool for Customizing Background Patterns!

Amazing FREE Tool for Customizing Background Patterns!
I love finding cool things on the web that help me design. Recently, I found what may be the coolest tool of 2012 for me. It is called the “Pattern Cooler“.  The web site describes it as “A FREE Seamless-Pattern-Background Design Resource.” I love it! This little engine allows you to add your own colors to hundreds of cool FREE pattern designs. All the patterns on this site can be used freely for Blogger and Twitter backgrounds, web and graphic design projects, PhotoShop texture tiles and fills, mobile phone wallpapers, personal artwork, blogs and websites. Just go to...
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