How Landing Pages Market Your Church and Grow Your Audience

How Landing Pages Market Your Church and Grow Your Audience
What Exactly Is A Landing Page? Think of it as an online flyer. It is typically a single web page with a very clear product offering and call-to-action for that product. Here is a quick crash course in great landing pages. Simply click on the three examples: > Industrial Strength Marketing > Landing Page Conversion Course > PeaPod Clear Products, clear offers, and clear call-to-action. Simple right? How Can A Church Market and Build An Audience with Landing Pages? Another name used for landing pages is “Squeeze Page”. The page is designed to squeeze the viewer into a conversion...
read more

SEO: Improve Your Organization’s Search Engine Results FREE!

SEO: Improve Your Organization’s Search Engine Results FREE!
Why Are Search Engine Results Important for Your Church? Because the first time visit to your church often happens online. Imagine a family just moved into your community and they are looking for a church to attend. Most likely they will do a web search for “[denomination] church” and the results will be a list of local churches along with a map of churches within a small radius of the local area. Will your church appear in the results and on that map? If not guess which church they will not be visiting on Sunday. This is why search engine results are so important! Not Happy with Your Search Engine...
read more

Quick Tips for Search Engine Success

Quick Tips for Search Engine Success
Everyone wants to be quickly found on search engines. This is called organic traffic and we all need more of it. Here are a few quick tips to becoming more relevant and higher ranked on search engines. 1. Add Keywords on Youtube – If you have videos on Youtube that’s good since Youtube is owned by Google. Be sure you are adding keywords to your videos in the titles, descriptions and tags fields. 2. Blog on Your Web Site – and blog regularly. At least once a week. The more you blog to better your relevance becomes. Search engines give higher marks to site that regularly add content. If...
read more

5 Tips to Get Your Web Site Up-to-date

5 Tips to Get Your Web Site Up-to-date
Tell me, have you replaced the batteries in your fire alarms yet this year? Cleaned out your closet and donated those cloths you did not wear last year? Completed your taxes? Already broken all your New Year’s resolutions? When is the last time you updated your web site? Whither it’s a new year or time for spring cleaning, web sites need to be updated regularly to stay interesting and relevant to visitors. Following are several things you should do regularly to keep your web site up-to-date… 1. Add Fresh Content (Best thing you can do) I believe that a stagnate web site is a wasted web site....
read more

Add Custom Tabs to Your Facebook Page

Add Custom Tabs to Your Facebook Page
Back in February I posted a blog titled, “Build A FREE Web Site in 10 Minutes“.  This shows you how easy it is to use Facebook as your web site instead of dealing with all the costs and challenges of a traditional web site.  Today I want to build on that thought of using Facebook as your web home. Did you know that you can add multiple custom pages to your Facebook page? Well you can, and it’s not that hard. Here is one great example of how a church is taking advantage of this feature on Facebook: Ebenezer Baptist Church – Toccoa, GA As you can see below, Ebenezer has eight...
read more

The Web Is Accelerating at Lightening Speed!

The Web Is Accelerating at Lightening Speed!
One of my favorite blogs to follow is Jeff Bullas. This guy does his research and it shows in everything he writes. This morning’s post was so interesting and informative that I just wanted to share it with you. Here is what really jumped off the page as I read it… The pace of change is accelerating. To reach 50 million users: •    Radio took 38 years •    TV took 13 years •    Internet took 4 years •    iPod took 3 years Facebook added over 200 million users in less than 12 months! And if you want to be viable on the web you have to keep pace with it. What I love about...
read more

The Web Chameleon: Staying Alive On the Web!

The Web Chameleon: Staying Alive On the Web!
What Color Are You Today? Your web presence should be like a chameleon that changes color based on its surroundings. When the color of the environment changes the chameleon changes its color to match. This is a great protective strategy for staying alive. I don’t think the chameleon puts a lot of thought into changing colors, it just happens naturally. What a shame that when it comes to the web we are not able to change as easily. If you want to stay alive in the ever changing world of web you have to be committed to changing along with it. This is this very reason that so many web sites,...
read more

10 Sites That Will Put You on the Fast Track!

10 Sites That Will Put You on the Fast Track!
It is Impossible to Keep up with the Speed of Technology That is why you need a pit crew. Have you noticed our Blogroll on the sidebar? That is my Pit Crew. Ten sites that are worth you time to visit if you want to stay on the fast track of communication technologies. You may not need all ten, but several will be exactly what you have been looking for. These are my current top ten that include everything from the latest web tips to free graphics for your next worship service. I am going to give you my quick intro to each one and what they offer (in no particular order)… 1....
read more

12 Smart Tips for Good Web Design

12 Smart Tips for Good Web Design
“if it’s Christian it ought to be better…” Maybe you can help me recall the song this lyric belong to. Somewhere out of the eighties I think. Fact is (sadly), that most Christian web sites I see are poorly designed and poorly maintained. Too often the are like some old relic dying a slow rusty death. Out of date, broken down, and abandoned! The good news is this does not have to be. Just by applying a few smart tips, your web site can always be a breath of fresh air to anyone who visits. You should share this information with anyone in your organization that adds web content to...
read more